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Ficeda Backs Yamaha’s ‘Revs Her Heart’ Campaign to Empower the Next Generation of Female Riders
At Ficeda Accessories, we firmly believe that the thrill of riding should be accessible to all. That’s why we love supporting initiatives like Yamaha Motor Australia's first-ever 'Revs Her Heart – Learn to Ride', a unique event held by the internal Women in the Workforce diversity group, exclusively for female Yamaha employees to embrace the thrill of riding—many experiencing it for the very first time!
The training day featured four one-hour sessions, each with five riders to ensure personalised coaching on a fleet of lightweight, twist-and-go Yamaha D’elight 125 scooters. The event gave participants the chance to experience motorcycling in a safe, welcoming, and non-intimidating environment, so they were able to learn the basics and how to do them safely.
GEAR THAT BUILDS CONFIDENCE
We provided complete gear kits for each participant, designed with the safety and comfort in mind. Our goal was to make sure each new and experienced rider felt empowered, at ease, and prepared to ride with confidence.
Each rider was provided with quality protection equipment, including:
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Shark EVO-ES Kedje helmets offer enhanced modular protection while maintaining comfort for inexperienced riders.
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Segura Eternal jackets are not only stylish, but also durable and provides great safety features without sacrificing freedom of movement.
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FIST Stocker gloves that are lightweight, flexible, and built for grip and control.
“The idea of the Revs Her Heart program is not to coach riders, but to provide a safe and fun environment for those who have never ridden a motorcycle or for anyone who feels their beginner skills need improving,”
- Cory Hillsley, Yamaha External Training
From the first ignition to the final lap, the growth in confidence and skill was exciting to witness. The overwhelming positive response from participants reflects a clear desire for more opportunities like this.
“It was an incredible opportunity that Yamaha has given us women to learn how to ride! It’s been such a blast learning from the absolute best in the business – we had so much fun.”
– Jan Butler, Inventory Coordinator, Genuine Parts & Accessories
“This was my first time riding a scooter, and it was a fantastic experience. I can’t wait for the next Revs Her Heart day.”
– Tanvi Shah, Design and Social media Coordinator
GALLERY
@yamahamotoraus
#yamahamotoraus
#revsyourheart
